Otai Burger or Malaysia International Burger (MIB) is currently the most famous fast food burger chain stalls in Malaysia. Otai which means “ Organisasi Tempat Mengambil Ilmu “ which main headquarters is in Batu Caves, Selangor. The intended user or the group of users can be at the very all ages from children to adults. 

So, the target market of the user are the people of Malaysia and maybe someday the world. In my opinion, this project is necessary is because these projects focus on developing a new method on marketing strategy and promotion. The main concept of internet marketing is to sell products and services online using on the website. Internet marketing is a cost effective way to deliver quality buyers for companies services of marketing services offered especially in Malaysian market for Otai Burger.