Yoshinoya's "bull horn" logo was invented by Yoshinoya's founder Eikichi Matsuda, with orange as its main colour, and has been adopted as Yoshinoya's logo since 1899. The idea of the "bull horn" logo derived from the initial letter of Yoshinoya's English name "Y", while the rope surrounding the horn represents the "Yokozuna" ranking (winner) in Japanese sumo-wrestling, also representing the "Yokozuna" quality of our food. The surrounding rope is made up of 27 rice grains and the whole logo means Yoshinoya sells the "best beef bowls".

Yoshinoya believes in quality (Ryoshin Hinshitsu, meaning: Quality with Conscience). All our food is cooked to order with the best selected ingredients, providing food with the freshest and the finest quality. In order to provide customers with our incomparable excellent taste anytime anywhere, we continue our search for the truly best food. We deliver the finest food with speed, reasonable price and a cosy environment.

Yoshinoya is also committed to providing excellent services to customers. In recognition of our standard of services, the Hong Kong Tourism Board has awarded Yoshinoya the “Quality Tourism Services – QTS” status from 2005.

As a corporate citizen, Yoshinoya has also been actively involved in community activities through participation in various charity programs. In recognition of the contributions we have made, we have been awarded the “Caring Company” logo in 2008. 

Not only will Yoshinoya continue to expand domestically, it will also commit itself to enhancing food quality and to continuously improve on food variety, restaurant conditions and staff services, and to work towards our mission of providing quality with conscience.