The brand that pioneered the CZ gold category, our brand has maintained its quantum leap as a leader in this category in spite of number of others players entering the market every year. The growth is further articulated in the fact that a year back our brand jewels were available in 13 states but is now available in over 25 states across the nation. Today our brand’s reach has extended to over 2600 retail outlets. And to cater to the growing demands of the business growth we have increased its sales force by almost 3 times over the last year, doubled its distribution strength by now having 134 distributors and creating over 1100 designs for its catalogue. 

We have more brand visibility, awareness and a premium image through increasing advertising support on press and on television. It continues to dominate the market with its aggressive brand and marketing strategies. While its print advertisements are seen regularly in main-line newspapers and reputed magazines across the year, at the retail level we continues to have larger visibility in all the outlets through signages, posters and innovative banners. The main weapon used by us is our excellent television creative and media strategy.