The Diversicart Foods Corporation (DFC) is a SEC-registered organization engaged in the manufacturing of bakery products and processed foods. It envisions itself as a provider of unique food-cart eating experience to consumers, with the mission to:
continuously develop novelty food cart concepts;
integrate current HACCP best practices in its operations; and
nurture employees that are heavily oriented in a culture of excellence.
DFC’s flagship concept is Lechonapay – cylindrically shaped breads grilled on-site, with several flavors: glazed, peanut-sprinkled, choco-sprinkled, coconut-sprinkled, cinnamon-sprinkled and rainbow-sprinkled. The products price range is from a low of PhP49 up to PhP65 per bread piece.
Lechonapay is seen to cater to the demands of the A, B and C socio-economic segments, particularly working professionals on the go, aged 25 to 35 years old. A Lechonapay food cart/kiosk, occupying a floor area of 4 to 6 sqm, can be located either indoor or outdoor.