NaiCha Milk Tea started selling its ice-blended milk tea with gummy jelly pearls for the first time in December 2010 from its main store located across Royal Duty Free Mall.
Surprisingly, it became a favorite not only by Subic residents alone, but also with tourists visiting the mall during weekends and holidays. Regular visitors to Subic would always drop by the main store to have a taste of the ice-cold beverage on their journey home.
On October 2011, NaiCha was brought to Manila with the opening of its first store on N. Domingo St., Quezon City. Since then six (6) more stores were opened along with 7 kiosks/carts scattered between Subic and Manila.