Lugaw Queen was established in November 2007 by Sherwin and Beverly Aquino. It was first located in San Pablo City and was initially a small take-out counter that serves plain lugaw for just P10.
Because of the success of the first branch, after just three months, Lugaw Queen opened two more branches in San Pablo City and just before the year ended, they ended up with six branches total. Lugaw Queen continued to expand within Laguna, Lucena in Quezon and in Metro Manila and they grew to 12 branches in just three years.
Royalty fee of 3%/month on gross sales paid every 5th day of the following month.
Proprietary ingredients to be bought only in Lugaw Queen commissary.
1% monthly gross sales advertising fund of all franchisees.
Installation of a POS (point of sale) hardware and subscribed with PLDT SME at P3,200 inclusive of telephone, internet and checkout services per month for proper monitoring of sale and inventory.