Honey Dew Donuts® is a New England based coffee and bakery franchise company with over 150 locations throughout the Northeast.
Dick Bowen, founder and president of Honey Dew Associates, Inc. always had a passion and taste for donuts. As a kid, he followed his dad to work at a local donut shop in West Roxbury, Massachusetts. Throughout high school he worked at several coffee and donut shops, dreaming of the day he would own his own where the local community could gather to "enjoy the local flavor."
In 1973, Dick's dream came true when he opened the first Honey Dew Donuts shop in downtown Mansfield, Massachusetts. He quickly became a local favorite, offering a friendly smile and the finest donuts and coffee around. He lived the promise "Always Fresh, Always Good" and his customers responded by coming over and over again.Building a chain of coffee and donut shops was never a part of Dick's plan. A customer suggested bringing Honey Dew Donuts® to his own local community, and in 1975 this customer became the first franchisee. Three years later Dick introduced the drive-thru concept to New England when he installed one in the Plainville, Massachusetts shop.
Honey Dew Donuts has hundreds of delicious beverages and bakery items waiting just for you! In fact, we never stop thinking about "what's next" so that we always have something tasty and new for our wonderful and valued customers. Whether you enjoy one of our many hot or iced drinks or indulge yourself with one of our decadent donuts or pastries, you will experience a level of quality and freshness that ONLY a local New England brand can deliver. Which is why we say, "Enjoy The Local Flavor" of Honey Dew Donuts!
From real estate to marketing to operations, you’ll have every corporate department – and every department head – there to assist you. Not just to start your business, but to grow it as well.
Site selection and store design – Site selection is critical to our franchisees' continued success. It’s important that our stores are highly visible and accessible to vehicle traffic and are configured for drive-thru operations. We’ll provide you with specific site criteria and prototype location plans and we’ll review your proposed site to ensure it meets our criteria.Cup of joe
Merchandising and plan-o-grams – We’ve worked hard to develop just the right product mix, menu items, plan-o-grams and merchandising programs for our stores. Our team of merchandising specialists will work with you to ensure your store is set up and merchandised properly.
Training – Once your store opening process is underway, you’ll attend an extensive training program. We provide both classroom studies and hands-on experience in our corporate training store. But that’s not all; we’ll be with you when you open for additional training and support right at your store.
Buying power – As part of the Honey Dew Donuts network you’ll share in the special pricing our franchisee purchasing association negotiates. They work to negotiate exclusive supplier agreements and significant cost savings, while insuring that only top quality products are provided to you each and every day.
Marketing – The Honey Dew Donuts marketing department has our franchisees' success on the brain – 24 hours a day, 365 days a year. It seems they never stop. They’ve created attention getting advertising and promotion materials sure to generate traffic in your store. In January 2001 we adopted our tagline “ENJOY THE LOCAL FLAVOR.” Since that time our marketing message has been focused on emphasizing our close, ongoing ties to our local New England customers and the communities they live in.
Two-way communication – Relationships are key in strong franchise organizations and we’ve got programs in place to ensure that every franchisee’s voice is heard - right up to the top of the corporate ladder.
Product development - Our buyers are constantly evaluating current product offerings – seeking the fresh and innovative variety of products that has become synonymous with the name Honey Dew Donuts. But, we don’t stop there; we are also on a continuous search for wonderful drink and beverage offerings to complement and round out our menu.
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