The vision for Roy Rogers restaurants came about while our father was an executive with Marriott Corporation. The original concept was a simple one. Offer people a choice of the things they like most: hamburgers, roast beef sandwiches and fried chicken. They were called the “Big Three.”
Before the restaurant even had a name the team already knew they wanted to create a wholesome, clean, all-American environment that catered to the tastes and echoed the values of hard working Americans. That’s when the idea hit them to team with America’s favorite cowboy, Roy Rogers.
Roy embodied the honest, wholesome image desired for the brand. His genuine western appreciation for quality roast beef and “down home cooking” provided an authenticity that customers could relate to. Today Roy’s Promise remains the cornerstone of our brand.
DryPatrol 
Boy Chinoy 
