Bukchangdong Soft Tofu is the biggest soft tofu franchise in Korea with more than 90 stores at home and abroad. Tofu is widely by customers around the world thanks to its healthy aspects such as abundant minerals and vegetable protein, Hot Pot rice, along with their delicious tofu dishes, is popular among customers, In 2007, master franchise brand Soft Yeon Tofu entered the Taiwanese market, As of 2017 there are 17 direct branches around Taiwan, contributing to spreading the Korean Wave through food.