International Marketing Strategy
In 2010 we launched a new logo and B2C website - The Trollbeads Universe. To emphasize the brand values - diversity, detail, elegance, personality, quality, courage, humour and troll - it is important continuously to work on sharpening our profile.
In spring 2011 we have launched a new global branding concept: "Open up to the world of Trollbeads". Our point of reference is the nature and light of the North complimented by the presence of a beautiful woman in sync with nature. Not only does this symbolize the origin of Trollbeads, it is also acknowledged as a mythological land of trolls, fairies and magical stories. This is our statement.
Absolutely none of our competitors have the same statement. We offer our distributors high quality marketing materials, including catalogues, photos, advertisements, display signs, posters and even videos, in an easily downloadable format.
To help you get started quickly and easily we offer a solid, user friendly, IT work platform. With Trollbeads Partner, our B2B site, we provide you with all the online tools and infrastructure you'll need to be a Trollbeads distributor.
Trollbeads Partner - BtoB - Seamless order integration from TBP to your finance system (ERP) - Order treatment from retailers/distributor - Distributor/LAC - Digital marketing material available for upload - Merchandising ordering - Easy to get started with an advanced platform for marketing, communication with retailers and end-customers
Trollbeads Universe - BtoC - Support the branding of an international brand - Possibilities to localize global events - This is your local website to your end consumers ready for use and easy to customize to the local language. A global portal to the world of Trollbeads.