Reflex the value boutique brand and concept is capturing the attention of diverse nationalities of customers who possess high fashion sense. The retail stores do not only provide fantastic service and value for money but also responds to the latest trends in fashion. 

Reflex parent company, Al Noaimia Trading Co. L.L.C., founded in 1993 by the Managing Director, Mahesh Pagarani has been one of the leading importers and exporters of ready to wear garments. Starting out as a wholesale business supplying to major retail outlets and hypermarkets in GCC before extending its brand through its own-branded store and developing a fantastic concept along the way. The company offers a wide range of inspiring fashion for everyone and is growing with new stores across the U.A.E. Strategically located in Dubai which proves an ideal point of transit for products brought in from Asia and supplied to the entire gulf region and beyond.

Reflex stores are designed by Grottini Retail Environments based in Italy. Store fixtures are also supplied by Grottini Retail Environments. Reflex has registered fit-out contractors who are experienced in executing the store designs.

Reflex fashion for women comprises of everything from trendy fashion classics to latest must-haves with amazing party dresses, casual daywear, high performance sportswear and gorgeous accessories and handbags. Men's collection also offers the latest trends on easy everyday favourite smart casuals, formal wear, sport wear and accessories.

In its commitment to quality, Reflex passed the independent evaluation of Verification International and achieved ISO 9001:2008 Quality Management Certification on November 2013. The certification is valid for three years with annual audit to ensure that the company adheres to quality standards.

The company has a representative office in China which is in charge of sourcing suppliers and products, logistics and distribution of goods to the head office and wholesale customers around the world. Seasonal collections are sourced in India and Bangladesh also.

Franchise partners are supported with location selection, in store concept, fit out, branding, merchandising, recruitment, training and marketing.