With more than half a century in business, Wienerwald is among the world's longest-standing enterprises in the catering industry. The strength of the brand relies on our undoubted expertise which our customers appreciate:
Wienerwald, like no other enterprise, stands for delicious, golden brown roast chicken, cosy hospitality, and fresh products.
Cornerstones of our success
Our customers trust in the constant high quality and freshness of our roast chicken and poultry products. Our choice primary materials are supplied by selected farms and make for outstanding Wienerwald quality.
Brand tradition and product quality are the cornerstones of our success. Another important factor is our capacity to cater for the wants and needs of our customers of today. We not only offer them the possibility to satisfy their appetites in a quick and convenient way at low prices, our meals can also contribute to a balanced and healthy diet.
And our restaurants are known for their comfortable and welcoming ambience, appreciated by single guests, groups, and entire families.
As a Wienerwald franchise partner, you will get the chance to lead a successful enterprise through your commitment and our support.
The support of our franchise partners naturally begins well in advance of the intended opening of a new branch. After you have learned of the Wienerwald concept, we will support you in finding the ideal location (using geoanalysis and location study). Of course, we will also provide our expertise with regards to financing and project planning. You will go through a series of training courses before - and while - operating your branch. By the way: "It takes a lot of learning to roast a Wienerwald chicken!" This, of course, includes on-the-job training.
If you choose to open a single restaurant, we offer the option of Single Franchising. In case you choose to develop a region or city exclusively and in its entirety, our Area Franchising is for you. Within the framework of a development contract, Wienerwald-Franchise GmbH will then grant her partner exclusive rights in the respective area, as well as full development support.
Our marketing department will support you from the pre-opening phase onwards and will, in collaboration with you, develop an individual concept suitable for your marketing needs required for a successful opening. After your opening, we support our franchise partners in a number of ways. During operation, you will benefit from all the advantages of a franchise partnership with a strong brand :
Advantages of a franchise partnership with a strong brand
Very high brand recognition/customer awareness
Consistent corporate identity
Consistent recipes and outstanding product quality
Centralized purchasing and favorable purchasing terms of a major chain
Creative marketing concepts to increase turnover and customer loyalty
Creative and affordable advertising with high recognition value
Continuous development: constant innovation of systems and products
Individual support: transfer of know-how, analysis of weak points