Ether's guiding principle has been a simple one - bring manufacturing consistency to service delivery - in a manner similar to what the aviation and hospitality industry in India have achieved.

Our goal is to combine the best of the service and manufacturing sectors – the relationship focus of the former, with the consistency and process orientation of the latter.

An example for such an intervention is the implementation of an order tracking system - with the use of tags and visual displays - that allows Arijit to understand the status of an order and loads at different workstation at a glance. This is a lesson adapted from Japanese manufacturing & process improvement methods, such as 5S and Kaizen. 

Ether Laundry has become a leading laundry in Kolkata in the span of just few months it had started operating.