Our journey from being a humble 4 pairs a day Karnal based company to becoming India’s no. 2 footwear brand, has been quite eventful.
From our 4,000 strong workforces who produce 50,000 pairs each day to our consumers who have always shown trust in us, we are grateful to everyone who we have met along the way.
Today, with a network of 400 EBOs and 6,000 MBOs, the only thing we’d like to add is that we are only a step close to our journey to success.
Being one of the most successful home grown brands of the country, we have marked our presence in over 25 countries and are also the first in India to envision a multi-brand strategy covering all segments from kids to youth to adults.
Our 10 distinctive sub-brands such as Senorita, Fortune, Gliders, Force10, Coolers, Footfun, TipTopp, Windsor, Prefect and Warrior professional gear, serve a testament to the fact that we understand our audiences and cater to each one of them, suitable not just for everyday but for every occasion in their life, whether it be a wedding, an important business meeting, going out for sports or for simply taking a vacation.
With Retail Pro, our dedicated IT infrastructure, we keep a check on sales figures and the latest trends in the market, and effectively stocking the right products.
Our well equipped central warehouse can replenish cut sizes across the country within 7 days, making us the pioneer of footwear retail franchising in India.
It helps us tap the local market knowledge of the franchisee and strengthen our retail network. We have been awarded Excellence in Operating Efficiency by The Economic Times at ET Retail Awards 2013 and conferred Franchisee of The Year Award by Franchise India three years in a row, for developing the best business model for franchising across industries in the country, as well as for demonstrating excellence through successful operation of satisfied franchisees.
We intend on adding 100 outlets each year across India and becoming an INR 1000 Crore company, with even bigger plans for the future.