TVS & Sons have launched MyTVS as an Multi-brand Car Service Network, focusing on the car customer and his latent needs. MyTVS was formed with two core values – Trust & Relationship - by fusing independent service businesses and enveloping car customers with additional features.
The objective is to cultivate a well focused no frill service solution as an independent option to discerning car customers across the country.
MyTVS has attained a clear market position in the targeted segment and created a separate niche for itself, it is now proposed to hive off this business as a separate company by forming a subsidiary of T V Sundram Iyengar and Sons Limited.
Business carried out in the name of MyTVS has been transferred to a new company called “TVS Automobile Solutions Limited” (TVS ASL).
This company while being a subsidiary of TVS & Sons Ltd will have funding through private equity participation from Kitara Capital
Supports to franchisees from MY TVS :
SET UP SUPPORT: My TVS would provide inputs in centre design and operations and support manuals etc
Equipment Sourcing and Management: It advices on the equipment to be installed at the centre and also helps in procurement at reasonable prices.
Marketing and Sales support: broader nationwide marketing effort PR at national levels/store launch guidelines /direct mailer campaigns/promotional schemes
PROJECT SUPPORT: expert qualified staff in respective fields
TRAINING SUPPORT: On going support to be provided to franchisees