In the year 1972, the company’s doyen, Mr. Ramniklal D. Chhadva ventured into the wholesale business of imitation jewellery, leather bags and other related accessories under the brand name ‘Tohfa’, which, with its large product assortment wowed customers and critics alike.

At the same time, another undertaking, known as ‘Noble stores’ came into existence dealing with leather purses & accessories, which further cemented the business of delighting customers and providing a wide range of exclusive products.

SIA a Brand serving the customers in India since the inception of 1995; the high quality jewellery and accessories with strikingly exquisite designs. With its affordable rates and unique shopping experience and dedicated customer service, Sia has earned the position of No.1 Brand in Fashion Jewellery in India with its 150+ retail properties across & has emerged as one stop destination for making any given day an occasion with its delightful designer jewellery.  Recently Sia also witnessed it’s first international store in Bahrain.

Our aim is to bring together timeless jewellery that's meticulously crafted with the right blend of age-old mystique and elegant modern touches, to provide a comprehensive collection that's affordable while high on quality matching all the needs of the women.

Our quality policy is to give “simply the best”. There are many different varieties of jewellery, displayed through a systematic process. Alteration in readymade jewellery available to any colour, size and to some extent design also. Customer related schemes of gift vouchers, credit note, privilege club and festival collections are also undertaken at Sia. The Gems Club is the privilege club for frequent shoppers at Sia, who are rewarded each time with gift vouchers, special previews and special discounts. Currently, there are over 15,000 loyal members, who add upto almost 40% of the company’s revenue share.