Vivafit is a world leader in women-only fitness with a mission to help women lead healthier & happier lives through exercise & nutrition. Established in 2003 in Portugal, Vivafit is leading the market in this niche segment offering the concept of express workouts with focus on results for its members.
The brand has grown to a network of 80 plus centers across Portugal Spain, Uruguay, Cyprus, Singapore, UAE, Oman, Indonesia, Taiwan and India. In India, Vivafit centers operate in Delhi, Gurgaon, Bangalore, Mumbai, Cochin, & Pune. The business plan is open 50 centers in India in the next 5 years.
The Vivafit concept is to provide health and wellbeing in a free, friendly & vibrant environment with group & fun oriented workouts which are very different lonely pursuits on treadmills & cycles as offered by traditional gyms The core workout module at Vivafit is the 30-minute Circuit Interval which is the best there is for weight loss and endurance building. Besides Circuit, Vivafit India offers Pilates, Zumba, BodyVive, BodyBalance and Sh’Bam in express formats.
The business opportunity or brand positioning evolves from the dearth of professional fitness center/gyms in India exclusively for women. The fitness industry is expected to grow at 25% CARG to $1.5B by 2015, when professional brands like Vivafit as expected to take a large share of the market which presently is grossly underserved by street corner gyms.
With the alarming increase in lifestyle related diseases, Vivafit believes that promoting fitness consciousness among Indian women is not just a business opportunity but a social responsibility.