Featuring the tag line Worth the Weight®, U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional and no-sugar options; and more than 60 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay per ounce instead of by the cup size.

A healthier alternative to a coffeehouse hang-out, U-SWIRL endeavors to create a relaxing, social environment ideally suited for every member of the family, where they can indulge themselves while eating responsibly. U-SWIRL will even help plan and play host to children’s birthday parties and other special occasions.

“These groovy frozen yogurts are small luxuries at a time folks can’t afford big luxuries,” says Howard Waxman, publisher of the Ice Cream Reporter newsletter. ”They’re not selling frozen yogurt. They’re selling the experience.”

Under the U-SWIRL system, each store must conform to a standard of interior design, featuring distinctive and comfortable décor. All goods sold by franchisees must be purchased through U-SWIRL or U-SWIRL-approved suppliers that have met with the Company’s strict, high quality specifications and standards. Further, the yogurt sold in U-SWIRL stores must meet the criteria established by the National Yogurt Association for live and active culture yogurt.