The DVD rental market in India is expected to touch 2100 crore by 2010. DVD sales market in India is expected to touch 2000 crore by 2010. Current market is at 800 crore. With 15000+ DVD titles MovieMart, India’s first online rental company is planning to take 30% of the DVD rental pie. It is also planning to add 1 million subscribers in the next 5 years.
Started in 2006, Rahul Mansharmani co-founder of MovieMart has seen his subscriber base swelling to 10000 in Delhi alone. Buoyed by the great response in Delhi, Rahul expanded aggressively to all over India with the help of TNT logistics. MovieMart now spans across 300 cities and towns in India.
Current revenue stands at 5 crore with an average revenue per customer per month of Rs. 400. With its aggressive plans MovieMart wants a 400 crore revenue in 5 years. To help the revenues it has started selling DVD’s within India and across the borders. DVD’s and CD’s are sold at a discount of 15% to their MRP.