The enterprise started 10 years ago by Lata Sampat from home now is a rage in India and abroad due to the collection she keeps. Clientele started in a trickle and now is a gushing flow hence the need to expand. Her exhibitions in Pune, Mumbai, Hyderabad, Bangalore and Chennai have been in great demand.
The designs are created by Lata and the jewellery is made by craftsmen from Jaipur, Jodhpur, Kolkata, Mumbai, Kolhapur and Pune.
This jewellery is often used by producers of television serials to deck up their star heroines. Come Navratri and Diwali, the demand zooms to scary heights.
It’s all about affordable jewellery to wear to match your dress or saree, so if you are going to wear a black Capri with an orange kurti for the party tonight, perhaps a Kundan Set with Orange Studded Stones in Formed Gold would compliment it well and add to your style statement. Or for that matter you don’t want to risk your expensive diamond set at a wedding, you can choose an Italian Set in Silver with Zircon Diamonds and Coloured Stones to match your dress or saree.
For everyday use, one either has to buy from the flea market where the quality is dubious or walk into a gold store, where the cost factor is very high. At “Art N Jewels” showroom this gap is bridged well within the budget of anyone who wants to change the jewellery along with the dress or saree, says Lata.
Each item sold has a unique identity and in not repeated, so as to make it exclusive. The items sold here are not available in other shops as they have been specially manufactured for this brand.