The concept itself- of -9 months to +9 years covering a huge range of products and needs right from pregnancy to the time kids are old enough to be on their own; most competition do not cover this range of products both in width and depth “As a first time concept in India, Mom & Me aims to benefit customers, delighting them with world class products and services. A major attraction at these stores is the provision of value added services such as instructional programs, a completely private feeding room, play areas for kids, internet services and a reading lounge. Through this venture, Mom & Me intends to reach out to customers with personal care and attention going beyond the ordinary touch point, adding value in multiple ways to provide joy and a sense of well being to all visiting its Mom & Me stores.”