Designed works become truly exceptional when the artistry and craftsmanship behind the creations combine the practical, the beautiful and the human spirit. Modern times have affected the field of product design, such that a new functionalism has emerged – affecting a need to combine and balanced elements forged by today’s accelerated lifestyles; industrial mass production, growing concern for nature preservation, and the need for conducive man-made environments.

Jaime Memije passionately advocates and interprets the new functionalism in his works, constantly creating product that reflect the spirits and minds of modern individuals who have a genuine concern for nature and environment and an enduring desire for comfort and style.