The Ho-Lee-Chow concept is based upon applying proven franchise principles to Chinese Food – the last frontier of Quick-Service restaurants. Until Ho-Lee-Chow was conceived, consumers just couldn’t find Chinese Food with the quality, service, value and cleanliness that they have come to expect from quick service hamburgers, subs, pizza and chicken.

People want more variety now. Their lifestyles still make convenient fast food a necessity, but they want a break from the basic fare. The ethnic food sector is booming, and Chinese and Asian Foods are favorite consumer choices.