The first Bugong Roast Chicken Store was opened in Los Banos in 1999. Bugong’s food concept was developed to provide customers with a nutricious, hygenic, and good tasting yet affordable alternative to the existing lechon manok in the market.
Bugong offers an Oriental-tasting, oven-roasted chicken, a flavor derived from a special blend of 18 herbs and spices, amd does not include MSG nor any artificial preservatives. With its superior taste, quality, and affordable price, Bugong Roast Chicken has proven to be the top choice of consumers of roasted chicken as a home meal replacement. Today there are 9 Bugong Roast Chicken branches in Laguna and Metro Manila.