Filipinos love to eat, which explains why practically every major global food brand is in the country; fast food brands, especially. These international franchises and their local imitations dominate. Filipino dining taste, in turn, has become very Western.

It was this way until a band of young entre-Pinoys realized, in 1996, that the Philippines has as much to contribute to the culinary world as burgers & french fries, pizzas & spaghettis, plastic spoons & styropacks. Their Filipino pride pursued the rebirth of Pinoy classics – adobo & bistek, tapa & tocino, sisig & longganisa, even salted egg & tomato against the onslaught of “Colonel Sanders, Ray Krock and his jolly clone”.

Their flash of inspiration led to the re-discovery of an age-old but very clever Filipino dining practice much better than styro lunch packs – banana leaves! Equally clever, their “banana insight” inspired the birth of BINALOT Fiesta Foods.

How much is a Binalot franchise?

Investment in a Binalot franchise begins at P1.2 Million depending on the type of store.

This investment fee includes the following :

Site selection assistance