Oliver’s Super Sandwiches was established since 1981 and is considered as the market leader in the niche market of sandwich specialty restaurants. It has been evolved from a “snack bar” to 13 branches located in various prime locations in Hong Kong, together with 8 franchised branches in the Philippines. Oliver’s Super Sandwiches has been well positioned as a fast casual restaurant chain offering a clean and healthy lifestyle in dining with a wide range of wholesome product choice from inspired sandwiches to tempting baked potatoes, pastas and freshly made salads.

Oliver’s Super Sandwiches is the pioneer and market leader to create a niche of sandwich specialty restaurants in the marketplace, which is uniquely positioned as a fast casual restaurant chain nurturing healthy lifestyle in dining.

Oliver’s Super Sandwiches is eager to project, reinforce and create its image of “fresh, personal, caring, friendly and stylish” as its core brand perception to the customers. These five elements serve as the fundamental drivers for aligning strategies in diverse aspects such as products, service, promotions and ambience.