The phenomenal success of the first outlet in Ligao City led the company to extend and broaden the scope of the market to other places, so came the second outlet in Centro Ubaliw, Polangui, Albay. This expansion move also led the company to adopt a new business name, from “Ligao Citidrug 2-in1 Drugstore” to “Citidrug 2-in1 Drugstore”
The differentiation established early on among its competitors. The phenomenal success of the first and second outlet, and the plan to eventully open its doors to franchising and the need to address the growing customer patronage necessitated the establishment of an additional outlets.
Citidrug 2-in1 Drugstore, the Generics and Branded Drugstore is the fastest growing drugstore retail business in the Bicol Region today. Three (3) outlets in a span of six months is a very rare business achievement indeed for a new player in the very dynamic and highly competitive Pharmaceutical retail industry. One thing it emphasizes,
Citidrug, as a business venture is a very promising business proposition to go into nowadays. Citidrug has differentiated itself very early versus the so called “old boys” and has established itself at par or even better against the “newest kid on the block” of the industry.
As a franchising concept, Citidrug offers its investors or franchisee the unique business opportunity to hit 2 businesses in 1 investment, The Generics Drugstore on one hand and the Branded Drugstore on the other hand under one roof.