The response was sensational. The neighborhood communities quickly embraced this small "local" sandwich shop. They liked the food, service and attitude. Then Jim added a sports theme to the established, comfortable atmosphere and the first Beef 'O' Brady's Family Sports Pub was born. It has gone from strength to strength ever since and was ranked the #1 Franchise in the Sports Bars category for 2012 by Entrepreneur magazine.
And the name, Beef 'O' Brady's, that was all in the family as well. Brady was Mellody's mother's maiden name. Jeanette, Jim's wife, conceived the name and the rest, as they say, is history.
In 1985, Jim Mellody dreamed up the idea of a neighborhood pub where friends and families could gather to enjoy good food and sports in a fun, comfortable atmosphere. Together, with his wife Jeanette, they embellished the Brady family name and created the now-famous Beef 'O' Brady’s®. Their first restaurant opened in Brandon, Florida. The regulars quickly nicknamed it "Beef ’s®."
Inspired by a love of sports, Jim filled his restaurant with TVs and satellite dishes so patrons could enjoy watching a vast array of sporting events. He also covered the walls with authentic sports memorabilia he had collected through the years. As a final touch, he made sure a traditional Irish Blessing graced every menu, bidding good fortune and happy times to all who visited.
As the Beef's® story grew, so too did the menu. It was important to Jim that guests have variety (like the award-winning wings available in 12 signature sauces) as well as signature favorites with an Irish twist.
Today, Beef 'O' Brady’s® is one of the fastest growing restaurants in the country. Some call it the "Luck of the Irish." Jim would call it a darn good dream that took a lot of hard work.