A UNIQUE FRANCHISE OPPORTUNITYThe Grill’d concept delivers a new, fresh and vibrant approach to what is arguably the most widely appealing food concept in the world — the burger. The Grill’d concept was born when Simon Crowe, the company founder, decided to do something about the lack of a decent, healthy hamburger in the Australian market.
The first Grill’d store opened in the Melbourne suburb of Hawthorn in March 2004, offering quality, fresh, healthy, meal-sized burgers made from 100% beef, chicken breast, lamb and veggie patties. Customers can choose to dine-in or take-away and part of the Grill’d experience is watching the delicious, made-to-order burgers being cooked on the flame grill and “dressed’ with fresh toppings. The stores are run by three operational virtues — friendliness, cleanliness and urgency.
Grill’d is positioned as the friendly, local specialist burger bar with a healthy bent. The Grill’d business model has commercial viability and strong consumer appeal, capitalising on increasing demand for healthy, great tasting and convenient meal solutions.
The Grill’d senior management and ownership team is professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. Great importance is placed on branding, teamwork and a strong culture that sets us apart from competitive offers.
The success of the concept is now providing an exciting opportunity for enthusiastic, passionate people to join our franchise family as Grill’d establishes itself as Australia’s Number 1 premium, healthy burger chain. Strong customer service focus, excellent leadership skills, willingness to work hard and a positive attitude are a must!
The Grill’d menu offers a wide range of delicious, healthy beef, lamb, chicken and vegetarian burgers for the whole family. All burgers are made with love from the highest quality, freshest ingredients. Our patties contain no preservatives and are low in fat. The beef and lamb patties blend lean, Australian meat with our signature tomato relish and selected natural herbs. The Mighty Melbourne is the most popular Grill’d beef burger!
Grill’d chicken burgers use only premium grilled chicken breasts trimmed of all fat, while our veggie burgers are made to our recipe by a vegetarian specialty producer and supplied exclusively to Grill’d. There is a traditional veggie pattie, a tofu pattie and a chickpea pattie, all of which contain no artificial colours, flavours or preservatives. They are suitable for vegans and contain only organic soy and non-GMO ingredients.
There are 2 types of buns available – panini or traditional. Grill’d buns are baked daily and are low in sugar.
Grill’d chips are the perfect accompaniment to any burger and come in regular and snack size. Grill’d chips are cooked in cholesterol free cottonseed oil. Once cooked, they are sprinkled with the famous Grill’d herb mix and shaken with sea salt.
Customers can choose between three delicious complementary dipping sauces – Grill’d herbed mayo, tomato relish or sweet chilli mayo.
Grill’d to Franchise
Anyone who has ever been to Grill’d knows that the burgers are addictive, tasty and healthy and that there should be a Grill’d store just about everywhere! So, to meet your demands, we are now on a nationwide search for franchise partners. If you are passionate, hard working, awesome at leading people, and love interacting with customers, this could be the opportunity for you!
Franchising
This section is aimed at those people considering the Grill’d franchise opportunity. It is designed to provide information on the franchising process and requirements and should help answer the most frequently asked questions. We believe that our franchise opportunity is an exciting one that will establish Grill’d as Australia’s Number 1 premium, healthy burger chain.
What you get
The Grill’d business franchise model provides you with the opportunity to run your own food retail business while being part of an established network with proven commercial viability and strong consumer appeal. It allows you to leverage the strength of the Grill’d brand and purchasing power, and access proven systems, processes and valuable intellectual property for a specified term. You also get the benefit of ongoing training, operations and marketing support.
Becoming a Grill’d Franchise Partner
If you were to be granted a Grill’d franchise, you can anticipate total establishment costs of between $300,000 to $410,000, dependent on factors such as store size, and requirements of the selected site. In addition, there will be an ongoing Royalty and Marketing levy based on a percentage of your store’s income.
Grill’d recognises that the decision to operate a franchise business is a serious one, requiring significant investment, and we take our commitment to maximising the likelihood of franchisee success very seriously. We have worked closely with Deacons Consulting, widely regarded as the experts in franchising, in the preparation of our franchising model. Grill’d also intends to join the Franchise Council of Australia.
Open and transparent communication between all parties is essential to ensure that a fully informed decision can be made regarding the Grill’d franchise opportunity. We encourage all prospective franchisees to give the investment careful consideration, to ask plenty of questions and to spend time researching the industry, other systems and franchising in general as part of their due diligence.
What We Want From You
While Grill’d has an aggressive expansion plan, we are certainly not prepared to compromise the quality of people we select to become part of our network. We are looking for for passionate, committed, driven and positive people to join us as franchise partners! It is important we get the right people to join our team – motivated, enthusiastic people with the right ‘cultural fit’ who share our passion, values and vision. You also need to have a positive attitude and a willingness to work hard as an owner / manager and to follow the Grill’d guidelines and systems. A background in retail / food / hospitality and previous business management experience are ideal but not essential. Of course, you also need to have access to the required funds.
Benefits of becoming a Grill’d franchise partner include:
- potential to earn excellent returns via a proven and profitable business model
- a prime store location through a disciplined site selection process
- complete store fit-out
- ongoing training, operations and marketing support
- access to proven systems, processes and valuable intellectual property
- ability to leverage the strength of the Grill’d brand and purchasing power
- opportunity to reap the direct rewards from the effort you put in!
Nishi Nails 
JOEY PEPPERONI PIZZERIA 
