Learning Express is the largest specialty toy retailer in the United States with over 100 locations across the country. As the leader of the specialty toy and children's gift category, we provide a fun and friendly shopping environment, with a knowledgeable sales staff that provides expert advice to parents looking for that perfect toy.

At Learning Express, we believe that toys should be fun, that toys and games should encourage learning through play. We also believe the shopping experience should be enjoyable, stress-free, and fun!

Learning should be FUN
At Learning Express, we pride ourselves on the quality and uniqueness of our toy selection. We offer a full line of children's toys including developmental toys for infant, toddler and preschool age kids. We also feature arts and crafts for budding artists, the coolest spy stuff, the "grooviest" girl stuff, construction sets galore, and other unique items exclusive to Learning Express and specialty toy retailers.

Each product is carefully evaluated and selected from our expert staff. Some of our favorite products are Groovy Girls, Thomas the Train and Friends, Webkinz, Wooden Toys and Stuffed Animals by Melissa and Doug, Construction Toys by Rokenbok, Arts and Crafts by Creativity for Kids, Callico Critters, Spy Stuff by Wild Planet and MUCH MORE!

Best of all, our website offers the convenience of online shopping with all the benefits of our outstanding personal service. We offer FREE gift wrapping in-store or online and free personalization services. Our knowledgeable staff is available to assist you with your purchase no matter what your shopping preference. Looking for a Learning Express near you? Click here to find a local Learning Express toy store.

Our Home Office is located in beautiful Devens, Massachusetts. Our knowledgeable home office team, storeowners, and staff are comprised of dedicated, hard-working folks committed to providing the highest quality toys and exceptional customer service to customers.

Initial Investment Requirements
The Franchise Fee $35,000
This is a one-time fee charged to all franchisees, and covers
the cost of your Learning Express Franchise License.

Leasehold Improvements $0 - $60,000
Depending on the remodeling requirements or build out of your intended location, we have estimated your initial cost to be in this range.

POS Equipment $16,00000
Computer System: Hardware and Software Point of Sale Equipment;
License Fees and Software Subsrciption Services.

Furniture, Fixtures, Equipment, Signage $47,000 - $55,000
All the necessary furniture, fixtures and equipment, to begin operation.

Organizational Costs and Training Costs $2,000 - $7,500
Lease expenses, utility deposits and professional fees. You will need funds for travel and lodging during our mandatory training program.

Additional Funds $10,000 - $40,000
You will also need funds for back up capital, permits, and payroll costs.

Insurance $2,500-$6,000
The estimated cost of insurance for the first year of operation, which is paid directly to the insurance company.

Grand Opening Advertising $5,000
This is a minimum amount of advertising costs for a successful grand opening.
Inventory $90,000 - $160,000
Depending on the time of year your store opens and the size of your location, the costs may vary. This is our initial inventory purchase requirement.

Total: $207,500 - $384,500

Minimum Financial Requirements
Personal Net Worth $300,000

This is an estimate of your current assets less current liabilities.
Minimum Cash Investment $100,000
The cash available to open a Learning Express store.
Maximum Loans $150,000
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We Provide Extensive Training and Support
Each new franchise storeowner goes through an intensive training program at the corporate office and at their new store location. You’ll meet extensively with buyers, marketing and advertising, and operations staff to ensure a seamless and successful launch. Your regional owner will be with you every step of the way to answer of all your questions and guide you through every step in the process.

Pre-Opening Training
You will spend 8 days at our Corporate Training Center learning everything from operations and buying, to marketing and staff training. Three of those days will be at a store doing actual merchantising, gaining product knowledge, receiving product and hands-on selling.

Grand Opening Training
Your dedicated regional support person will be with you in your store for two to three weeks prior to your grand opening and one week following your grand opening to help you with every step along the way.

Ongoing Support
The corporate office and your dedicated regional support person will visit you frequently to make sure that you are operating successfully. You’ll also receive educational and informational materials from the Corporate and Regional offices on policies and procedures, proven marketing tips and more to help make your store as successful as it can be! In addition, you have 24-hour access to our company intranet site and one-on-one support from Corporate and Regional staff.

Described as an entrepreneurial franchise, each Learning Express store captures the personality, imagination and enthusiasm of its individual owner. New store designs are beautiful and consumer focused, featuring hardwood floors, colorful wall treatments and innovative lighting plus a great merchandising plan. Each Learning Express store helps to cement our footprint in the marketplace as the leading franchisor of specialty toy stores.