To understand the story of Boneheads you need to know about the people behind it. They were not businessmen. They were a group of great restaurateurs from the U.S. and South Africa, master chefs and people who just appreciated good food and the happiness that comes with it.
So when you take out the business aspect, you get simple questions like "Why deep fry fish or chicken when you can enhance the natural flavors and keep it healthy by simply grilling it?"
"If you can create mouthwatering meals using succulent sauces like Piri Piri, where’s the need to charge more than ten bucks?"
And most important, "Why don’t we open a restaurant?"
Well, when businessmen heard such talk they said, "That’s Boneheaded." But when they tasted the life-affirming, mouthwatering, leave you begging for more, fresh grilled chicken and fish dishes, they said, "You guys need to open a restaurant."
Consumers seeking fresh, flavorful food in a relaxed environment can indulge in fire-grilled fish seasoned with Boneheads signature spices, and chicken dishes marinated with Piri Piri sauces. A variety of toppings and sides such as grilled zucchini strips and seasoned rice complete the meal. Customers place the order, then can open a bottle of wine and take a seat in a Mediterranean setting while watching the flame-grilled preparation in the open kitchen.
Boneheads' complete turnkey Restaurant Development Support System is designed to assist you every step of the way as you build your Boneheads business. Below, we have listed a few categories in which some of our support can be classified. (Of course, all of our support fits under the "World-Class" category). Site Selection
Prime locations are not always easy to come by. Therefore, once in the Raving Brands system, our highly experienced real estate team will assist you in identifying (using our nine step site evaluation test) and securing prime real estate sites to ensure that you select a location with the best chance for success. Once potential sites are identified, we assist in negotiating leases for a variety of issues including price per square foot, build-out time and allowances, renewal terms, etc.
Once your lease is signed, the clock starts ticking. Every day your restaurant is not open is a day you are not putting money back into your pocket. To ensure your restaurant opens as soon as possible, we offer a complete project management service. This service allows you to focus on the other needs of your business.
We have relationships with financial institutions that have experience in assisting franchisees in obtaining financing.
Boneheads supports you with a consolidated equipment package that covers every piece of equipment in your restaurant, from a three-ounce ladle to the ice machine. Due to volume purchasing discounts, you're able to buy restaurant equipment at a great price reduction. We've carefully refined this package to fit the exact needs of your restaurant.
Complete Training Program
You will earn a degree from the Boneheads Training School when you complete both the classroom and on-site training program. At the school you will learn everything from register operation to grilling the perfect Piri Piri Chicken, from staff hiring to accounting procedures. Once you've learned how to develop your sales and marketing plan, setup your back office, and hone your restaurant management skills, you'll be ready to hit the ground running.
Operations Manual and Ongoing Support
This manual provides detailed instructions on hiring, training, motivating employees, day-to-day operations and accounting. The manual is a blueprint for all of our operational systems, so we require everyone to keep it under their pillows at night. But support doesn't end once your store is built, your staff trained and your business is opened. Each store is assigned a business consultant who will assist in the strategic and operational questions that you will inevitably encounter after your Grand Opening. Each one of our business consultants have operated their own Raving Brands concept (and other franchises, too) and can help you through some of the finer points of operating your business - from scheduling to accounting, from driving top-level sales to cutting costs without cutting quality.