In August 1990, Baja Fresh® Mexican Grill opened its first restaurant featuring all-fresh, traditional fire-grilled Mexican favorites. Like many who grew up on fast food, we realized that it was time for something else, something different and something FRESH. Success was instant as customers realized they didn't have to settle for processed and pre-heated food or lots of fillers instead of flavors. Baja Fresh continues to be passionate about serving the freshest food in bright, clean environments. We believe the benefits of eating well, being active and making a contribution to the communities we serve. We call this philosophy "Live Fresh" and you'll find this attitude in everything we do. From excluding the use of freezers, microwaves and can openers in our restaurants - to seeking the freshest quality meats, produce and ingredients to assure our customers an outstanding meal on every visit.

Eat fresh. Spend time with friends and family. Be active. Strengthen your community. Eat less. Love more. Stress less.

We're picky in how we prepare our food. We buy the best tomatoes, onions, peppers, and spices, making our numerous fresh salsas every day. We crush only the finest, ripest avocados for our guacamole in small batches all day long to ensure freshness. All this freshly prepared food takes a lot of extra effort, but our customers really eat it up.

The one thing that distinguishes Baja Fresh® from everyone else is our commitment to freshness. At each of our locations your food is made to order and prepared FRESH. It's the only way to serve food and that's why it's the only way we do it!

Baja Fresh restaurants also feature an “all-you-can-eat” self-service salsa bar. Our salsa bars are stocked with a variety of fresh salsa from mild to spicy, including Baja Fresh’s signature fire-roasted Salsa Baja™. Baja Fresh uses No Microwaves, No Can Openers, No Freezers, No Lard, and No M.S.G. ® in the preparation of its fresh offerings.

• $200,000 liquid cash per restaurant, $1,000,000 net worth per restaurant
• Restaurant experience or an operating partner with at least 10% ownership, who has restaurant experience
• Franchise Fee: $50,000 per restaurant
• Royalty Fee: 5%
• Franchise Agreement: 10 years

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Currently we are franchising throughout the United States and International Markets. If you wish to be considered, we ask that you please fill out the franchise inquiry in its entirety. All information submitted to Baja Fresh® is used only to assist in the pre-screening of potential investors/partners, and will be kept confidential. If you are interested in developing a specific market and meet all of the preliminary requirements, please complete the inquiry form.