Ranked #1 by QSR for 2004-2005 Unit Growth, ranked #1 in the 2005 “Top 100 Movers and Shakers” category by Fast Casual, and the 2004 Nation’s Restaurant News “Hot Concept” award winner, Moe’s Southwest Grill® is the fastest growing fast-casual concept in the country. From a hearty “Welcome to Moe’s” when you walk in to the final bite of a Homewrecker burrito, consumers flock to their neighborhood Moe’s for a fun and inviting atmosphere to share great food and good times.
This is the story of a man who woke up one morning with a song stuck in his head. A classic tune about feeling good, sharing the love and doing your own thing. His “thing” happened to be food. Southwestern fare, with a special appreciation for the form and function of a tortilla. He experimented with fresh ingredients and had an appropriate name for each creation. He opened a restaurant, and made it known loud and clear that no matter how many times a day he had to say it, everyone who came through the door would feel welcome. And if you stuck around long enough, you’d probably hear that song that helped make a man, a legend.
Moe’s offers Southwestern favorites including burritos, quesadillas, tacos, salads, fajitas and more. We also offer a wide variety of protein options including marinated steak, chicken, ground beef, grilled fish and tofu.
Potential franchisees should have at least 5 years of experience in the franchise/restaurant arena. The franchise fee is $25,000; Moe's Southwest Grill is currently seeking developers interested in a minimum 3 store commitment.
The average total investment ranges from $244,000 to $626,000.
Product Development
- Continually bring world-class menu variety through improved products and expanded offerings
- Operational support and top-notch quality assurance
Marketing
- Innovative, targeted local and national marketing plans to increase sales by building customer frequency and new product trial
- High quality point-of-purchase, merchandising, and local store marketing materials
Training and Management Development
- Franchisee Training Certification
- Online access to training tools
- In-depth Operations Manual and detailed job aids for all products
Development
- Real Estate - Guidance through site selection and evaluation assistance
Architectural and Engineering - Prototypical design and Conceptual layouts for new restaurants
- Access to our national network of select brokers
Business Consultation
- Regular consultation visits, up to four per year
- Business review and performance analysis
- Quality, Service, and Cleanliness (QSC) inspections
- Dedicated Toll-free helpline providing one stop shop for assistance with operational issues
With the addition of Moe’s, FOCUS Brands is now the franchisor and operator of over 2,100 ice cream stores, bakeries, restaurants, and cafes in the United States, the District of Columbia, Puerto Rico, and 32 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and the franchisor of Seattle’s Best Coffee® on military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to “FOCUS on making people happy.”
When you join the Moe’s franchisee family, you will be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the food service industry. Our commitment to you is to provide you with world-class support and service based on respect, trust and dedication to the success of your business. Here are just a few of the ways we will support your business:
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