Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™, a softer, square bagel ideal for sandwiches. In over 260 neighborhood bakery-cafe's in 21 states, including Alaska, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Bruegger's also offers a rock solid investment opportunity for franchisees that have the drive to succeed in a nationally-recognized concept that places strong emphasis on the success of its franchisees.
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel!
From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process.
In 2003, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-café that Bruegger's has evolved into.
Today, more than 20 years after the first Bruegger's opened in Troy, New York, there are approximately 260 Bruegger's throughout the U.S., with more on the way!
You've probably always known us for our bagels, and we agree that they are certainly the heart of our bakeries. But Bruegger's offers so much more than bagels! We invite you to explore our menu and see what other baked goods we've perfected.
Bruegger's is seeking franchisees who are adequately capitalized. We seek candidates with a minimum liquidity available of $300,000 and a net worth of $600,000. We estimate the start-up costs for a Bruegger's bakery-café will range from $330,400 to $559,400.
Initial Qualification You will speak with one of our qualification specialists to evaluate your objectives and determine if the market that you are requesting is available. You will also be provided with an application for completion.
Financial Verification Our qualification specialist will verify the appropriate liquid capital and investment capability from your sources.
Uniform Franchise Offering Circular (UFOC) Upon satisfactory completion of steps 1 and 2, you will be assigned to a recruiter who will then provide a copy of Uniform Franchise Offering Circular (UFOC) and perform an initial phone review.
Face-to-Face meeting. Our recruiter will visit you in your home market and complete a thorough review of our UFOC and continue the dialogue regarding your expectations as well as ours.
Observation Day. This is another key component of your discovery of our franchise opportunity. You will spend 4-6 hours in a Bruegger's Bakery. This will be your opportunity to observe and ask questions regarding all aspects of operating a bakery.
Business Plan You will develop a preliminary business plan that includes a break-even analysis. You will contact existing franchisees during this step to help validate your expectations and learn more about their experiences.
Approval Packet Review Your Business Plan along with your application, financial verification information and feedback from your observation day are packaged together by your recruiter and presented to the Franchisee Review committee for approval.
Orientation and Signing Day This is an exciting day and represents the final step in your discovery and approval process. You will travel to Bruegger's corporate headquarters in Burlington, Vermont, where you will meet with the leaders of every department. On this day you will also sign your Agreements to officially become a Bruegger's franchisee.
Bruegger’s Training
We know how important training is to the success of our franchisees, and we take it very seriously. Bruegger's dedicated trainers will be sure that you and your employees are familiar with the proven and effective operating concepts before you open your first two bakeries. You and your Operator will train in one of our Training Bakeries for up to 8 weeks prior to the opening of your first bakery-café. In addition, one of our experienced Franchise Operations Consultants will be assigned to assist you with the first two bakeries you open and provide ongoing site visits, training and operational assistance.
Bruegger’s Marketing Support
Yes, a percentage of your gross sales as specified in your franchise agreement goes into a fund that is used to promote Bruegger's both nationally and locally. You are also required to spend 2% of your gross sales on local advertising.
We award franchise rights for a minimum commitment of 3 bakeries. We require a minimum liquidity of $100,000 and a net worth of $200,000 per bakery. Previous restaurant experience is ideal, but is not required. Prior business experience, financial qualifications, demonstrated interest and a track record of personal success are also important factors in our evaluation process. However, if the prospective franchisee does not have confirmed multi-unit restaurant experience, the franchisee will be required to hire an operating partner, approved by Bruegger's, with 5-7 years of demonstrable restaurant experience in a successful multi-unit restaurant leadership role. The franchise owner will be required to offer this experienced partner a minimum of 10% equity in the business and provide that he/she have the authority to make all operational decisions with regards to the bakeries owned by the franchisee.
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