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อ.อมร อำไพรุ่งเรือง
Education :
  • 2006 - 2011 : Master of Arts in Buddhist Studies Mahachulalongkornrajavidyalaya University
  • 1986 - 1990 : Bachelor degree in Business Administration (Marketing) Bangkok University
Work Experience :

2020 - Present : CP Intertrade Co.,Ltd.
  • Type of Business : Catering & Cuisine
  • Position : Vice President 
  • Reporting to : CEO
  • Responsibilities : Head of Catering & Cuisine Business
2019 - 2020 : Big C Supercenter Pub Co.,Ltd.
  • Type of Business : Food Court & Coffee Business
  • Position : Senior Vice President - Head Business Unit
  • Reporting to : CEO / EVP
  • Responsibilities : Head of Food Court & Coffee Business
2000 - 2019 : Charoen Pokphan Group

CPF Trading Co.,Ltd  / CPF Restaurant and Food Chain Co.,Ltd.
  • Type of Business : Food Court & Catering
  • Position :  Senior Vice President – Head Business Unit
  • Reporting to : CEO / COO 
  • Responsibilities :
    • Develop new business (Food Court & Catering) and plans ensuring their alignment with vision of group (Kitchen of the world).
    • Design and implement business strategies, plans, procedures and expansion.
    • Set comprehensive goals for performance and growth.
    • Establish policies that promote company culture(CPF Ways) and vision (Kitchen of the world).
    • Lead employees to encourage maximum performance and dedication.
    • Evaluate performance by analyzing and interpreting data and metrics.
    • Write and submit reports to the COO in all matters of importance.
    • Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
    • Manage relationships with partners. 
    • Train international young talents for developing food business.
CPF Trading Co.,Ltd
  • Type of Business : Convenience Store & Food Court
  • Position : AVP - Operation & Operation Support
  • Reporting to : Vice President (Head Business Unit) 
  • Responsibilities :
    • To make decisions for operational activities and set strategic goals.
    • Plan and monitor the day-to-day running of business to ensure smooth progress.
    • Supervise staff from different departments and provide constructive feedback.
    • Evaluate regularly the efficiency of business procedures according to organizational objectives and apply improvements.
    • Manage procurement processes and coordinate material and resources allocation
    • Review financial information and adjust operational budgets to promote profitability.
    • Revise and formulate policies and promote their implementation.
    • Manage relationships with external partners.
Chester Food Co.,Ltd
  • Type of Business: Fast Food 
  • Position : Business Development Manager , General Manager of Business Development
  • Reporting to : Vice President (Head Business Unit) 
  • Responsibilities :
    • Response in part of  Location ,Franchise,& Construction
    • Yearly Budget Planning (Store expansion, Franchise income)
    • Refresh, Renovate & Relocate same stores
    • Expand  new stores
    • Set direction & develop negotiation pack to negotiate with network location (PTT ,Tesco Lotus ,Big C, Others) 
    • Franchise Management (Franchise Marketing , Franchise Recruitment, Franchise Relationship, Others)
    • Responsible for helping franchisees achieve overall growth in terms of sales and store development.
    • Provide services to franchisees to ensure business growth and operations.
    • Leading, motivating and managing a construction team in all aspects of estimating, planning and resource evaluation.
    • Controlling the budget for renovation and new store project, maintaining the agreed levels of expenditure.
    • Following and driving project timelines, ensuring all deliverables are met and completed on time.
    • Developing and managing KPIs to drive improvements and deliver performance.
    • Balancing benefit among Customers Franchisees and Company to win – win – win business.
1998 - 2000 : Narai Group
  • Type of Business : Japanese Restaurant
  • Position : Area Manager 
  • Reporting to : General Manager 
  • Responsibilities : Operate 5 Japanese restaurants.
1996 - 1998 : Thai Agro Exchange Co.,Ltd.
  • Type of Business : Talad Thai
  • Position : Financial Analyst Supervisor
  • Reporting to : Financial Manager
  • Responsibilities : 
    • Identifies financial status by comparing and analyzing actual results with plans and forecasts.
    • Manage syndicate loan of  Talad Thai project.
    • Control income, cash flow and expenditure.
    • Manage budgets.
    • Develop and manage financial systems/models.
1990 - 1996 : Bangkok Bank Public Co.,Ltd 
  • Type of Business : Bank
  • Position : Lending Officer
  • Reporting to : Branch Manager
  • Responsibilities :
    • Evaluates loan applications and documentation by confirming credit worthiness.
    • Improves loan applications and documentation by informing applicant of additional requirements.
    • Rejects loans by explaining deficiencies to applicants.
    • Approves loans by issuing checks or forwarding applications to loan committee.
    • Completes loan contracts by explaining provisions to applicant; obtaining signatures and notarizations; collecting fees.
    • Helps customers by answering questions; responding to requests.
    • Maintains customer confidence by keeping loan information confidential.
    • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
    • Accomplishes bank mission by completing related results as needed.
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