Education :
- 2006 - 2011 : Master of Arts in Buddhist Studies Mahachulalongkornrajavidyalaya University
- 1986 - 1990 : Bachelor degree in Business Administration (Marketing) Bangkok University
Work Experience :
2020 - Present : CP Intertrade Co.,Ltd.
- Type of Business : Catering & Cuisine
- Position : Vice President
- Reporting to : CEO
- Responsibilities : Head of Catering & Cuisine Business
2019 - 2020 : Big C Supercenter Pub Co.,Ltd.
- Type of Business : Food Court & Coffee Business
- Position : Senior Vice President - Head Business Unit
- Reporting to : CEO / EVP
- Responsibilities : Head of Food Court & Coffee Business
2000 - 2019 : Charoen Pokphan Group
CPF Trading Co.,Ltd / CPF Restaurant and Food Chain Co.,Ltd.
- Type of Business : Food Court & Catering
- Position : Senior Vice President – Head Business Unit
- Reporting to : CEO / COO
- Responsibilities :
- Develop new business (Food Court & Catering) and plans ensuring their alignment with vision of group (Kitchen of the world).
- Design and implement business strategies, plans, procedures and expansion.
- Set comprehensive goals for performance and growth.
- Establish policies that promote company culture(CPF Ways) and vision (Kitchen of the world).
- Lead employees to encourage maximum performance and dedication.
- Evaluate performance by analyzing and interpreting data and metrics.
- Write and submit reports to the COO in all matters of importance.
- Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
- Manage relationships with partners.
- Train international young talents for developing food business.
CPF Trading Co.,Ltd
- Type of Business : Convenience Store & Food Court
- Position : AVP - Operation & Operation Support
- Reporting to : Vice President (Head Business Unit)
- Responsibilities :
- To make decisions for operational activities and set strategic goals.
- Plan and monitor the day-to-day running of business to ensure smooth progress.
- Supervise staff from different departments and provide constructive feedback.
- Evaluate regularly the efficiency of business procedures according to organizational objectives and apply improvements.
- Manage procurement processes and coordinate material and resources allocation
- Review financial information and adjust operational budgets to promote profitability.
- Revise and formulate policies and promote their implementation.
- Manage relationships with external partners.
Chester Food Co.,Ltd
- Type of Business: Fast Food
- Position : Business Development Manager , General Manager of Business Development
- Reporting to : Vice President (Head Business Unit)
- Responsibilities :
- Response in part of Location ,Franchise,& Construction
- Yearly Budget Planning (Store expansion, Franchise income)
- Refresh, Renovate & Relocate same stores
- Expand new stores
- Set direction & develop negotiation pack to negotiate with network location (PTT ,Tesco Lotus ,Big C, Others)
- Franchise Management (Franchise Marketing , Franchise Recruitment, Franchise Relationship, Others)
- Responsible for helping franchisees achieve overall growth in terms of sales and store development.
- Provide services to franchisees to ensure business growth and operations.
- Leading, motivating and managing a construction team in all aspects of estimating, planning and resource evaluation.
- Controlling the budget for renovation and new store project, maintaining the agreed levels of expenditure.
- Following and driving project timelines, ensuring all deliverables are met and completed on time.
- Developing and managing KPIs to drive improvements and deliver performance.
- Balancing benefit among Customers Franchisees and Company to win – win – win business.
1998 - 2000 : Narai Group
- Type of Business : Japanese Restaurant
- Position : Area Manager
- Reporting to : General Manager
- Responsibilities : Operate 5 Japanese restaurants.
1996 - 1998 : Thai Agro Exchange Co.,Ltd.
- Type of Business : Talad Thai
- Position : Financial Analyst Supervisor
- Reporting to : Financial Manager
- Responsibilities :
- Identifies financial status by comparing and analyzing actual results with plans and forecasts.
- Manage syndicate loan of Talad Thai project.
- Control income, cash flow and expenditure.
- Manage budgets.
- Develop and manage financial systems/models.
1990 - 1996 : Bangkok Bank Public Co.,Ltd
- Type of Business : Bank
- Position : Lending Officer
- Reporting to : Branch Manager
- Responsibilities :
- Evaluates loan applications and documentation by confirming credit worthiness.
- Improves loan applications and documentation by informing applicant of additional requirements.
- Rejects loans by explaining deficiencies to applicants.
- Approves loans by issuing checks or forwarding applications to loan committee.
- Completes loan contracts by explaining provisions to applicant; obtaining signatures and notarizations; collecting fees.
- Helps customers by answering questions; responding to requests.
- Maintains customer confidence by keeping loan information confidential.
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Accomplishes bank mission by completing related results as needed.
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