The overall theme reflects the University's commitment to knowledge and excellence. The tree a symbol of growth and knowledge stands alo for the natural resources of Sarawak and Malaysia their diverse ethnic groups and cultures. The clasped hands symbolize unity in diversity a concern for the environment and society as well as the exploitation and optimization of new and useful knowledge in development. Together the hands and the tree form the letter 'S' for Sarawak. Selected colours: Blue and red symbolise the integration of education and technology while golden yellow reflects quality nd excellence in both human resource development and services.
บิสิเนส โค้ช แอนด์ คอนซัลติ้ง 
สมาคมการค้าพาณิชย์อิเล็กทรอนิกส์เพื่อธุรกิจท่องเที่ยว 
