The World Franchise Expo, held at COEX in Seoul, South Korea, is a premier event that brings together franchise enthusiasts, investors, and industry experts to explore the latest trends in franchising. This year´s focus highlights notable entries into the market, including Korea´s renowned pizza brand, Mr. Pizza, which is making its debut in India through a joint venture. Additionally, Dairy Queen is set to expand its footprint in South Korea with plans to open 50 hamburger restaurants, showcasing the dynamic growth of food franchises in the region.
https://www.coexcenter.com/
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