For the past 50 years, the restaurant industry has been made up of three primary segments: fast food, casual dining, and fine dining. Today, consumers still want their food fast... but they also want it healthy and at great value.
That's why a new market segment with restaurants like California Tortilla is taking over the restaurant scene! It's called "fast casual." It's still new, but it's already dominating the industry and is soon expected to hit double-digit increases.
Our one-of-a-kind franchise opportunity is one of the most unique concepts in the entire fast casual restaurant industry. We deliver amazing food with a fun vibe. We were voted Best Burrito, Best Vegetarian, and Best Kids Restaurant by Washingtonian Magazine, named to Fast Casual Magazine's Top 100 Movers and Shakers every year since 2009, one of the Top Ten Fastest Growing franchise concepts by RestaurantChains.net, and voted Zagat's Best Bang For Buck. Also, after less than 2 years' operating in Qatar, we were shortlisted by Time Out Doha in the Best Family Award category.
California Tortilla serves salads, tacos, quesadillas, and our famous specialty burritos such as our signature California Screamin' Burrito. California Tortilla is best known for its fresh made-to-order offerings, vibrant décor, and engaging marketing promotions.
- Uniquely positioned brand within rapidly growing Fast-Casual segment
- Strong store unit economic potential
- Management team with extensive restaurant and franchising experience
- Excellent, uncompromised food quality
- Innovative marketing
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