The first optical store in Franchising nationwide. Company outlets are opened in Cebu since 1950. Ideal for any fashion inspired person who likes glasses, shades and frames.
This company was started way back in 1940s by brothers who are Optometrist and Optician. They are sons of then senator Don Isabelo de los Reyes. It was first named De Los Reyes Trading and wholesale distributor of frames and lenses when it first opened its door. In 1950, it has expanded its operations in Cebu. Through the years, the company has been taken over by the sons who strived to keep up to date with the latest technology in the industry. They see to it to attend seminars in United States of America and various Asian countries as well to purchase state-of-the-art equipment and to get updated so as not to be left behind in the industry and offer the best services to their customers. Indeed, De Los Reyes Optical boasts to be one of the best in the country with up to date facilities and highly trained personnel
Proven Track Record –the company has served more than a million satisfied customers since it started.
Reputable Brand Name
Value-added Services – lifetime free services and tests in purchase of complete eyeglasses.
Academic Excellence –aside from all being board top notchers, De Los Reyes Optical boasts three family members graduated with honors at every level.
Accessibility –it has five branches in Cebu that caters to all customer segments
Competitive Globally –updated state-of-the-art equipment used, regular training programs for personnel (by local and international eye experts), and renovation of all store branches.
Integrity/Spirituality – family members are very active in Church services and they host charity clinics as well.
Profitability – De Los Reyes Optical has been making money for over 50 years.