Sri Sutra Travel Sdn Bhd (SST) established in 1988. It started as a travel agency in a small rented office on the 9th Floor of Magnum Plaza with 5 employees. Annual turnover then was approximately $1 million Ringgit.

SST underwent a major restructuring exercise which spanned 2 years that brought balance in terms of best business practices which included enhanced value proposition to clients, better customer service, latest business technology tools and solutions, and a quality stable of great products and services. SST moving ahead of times has an on-line solution, aptly called SUTRA Online (www.sutra.my) to compete effectively against the onslaught of Internet based competitors. Its primary objective was to market the 200,000 over SUTRA products and services over the World Wide Web.