Social Media Marketing, Pull vs Push Marketing.

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To understand what makes Social Media marketing one of the best marketing tools today, you may look at comparing Pull vs. Push marketing.

Pull marketing is to get the customers to come to you, which could be platforms like Google where people are making the search effort to find you.

In case you are looking for a hand sanitizer, you search for it on Google. The advertisers then compete with ‘text only’ to “pull” you into their web shop.

The disadvantage is your company is limited to how many people search for sanitizers.
Push marketing is the opposite, you bring your product in front of customers creating interest for your product.

This is where Facebook Ads and Social Media are great performing ‘push’ marketing platform. A key factor to success with digital advertising is content marketing. If you are looking for a Social Media Marketing Agency in Thailand, it’s an advantage if they also offer content creation services such as video and picture production to stand out on people’s news feed.