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COFFEEBAY
FRANCHISE
A Dessert Cafe that not only serves coffee, bakery items and dessert but also, comfortable and valuable moments whenever you need.
COFFEEBAY is a fast- growing company based on its expert know-how on franchising.
It has about 400 units around the country operating with a systematic franchise system.
As a brand that represents coffee franchise in Korea, COFFEEBAY's focus is to provide a quality product and service at reasonable prices. Now growing into a global brand to enter overseas markets such as China, USA and Philippines. 
Type of business
Cafe Franchise
NameCOFFEEBAY
History
  • 2009
    • Established the AppleTree corporation
  • 2010
    • Launched "COFFEEBAY"
  • 2012
    • Won the "Korea Franchise Award"
  • 2014
    • Opened the 1st store in Shenyang, China
  • 2015
    • Signed a partnership agreement to enter Walmart in the US
    • Established a corporation in the US and Philippines
    • Concluded a contract to open a store at SM mall, the Philippines
    • Opened the 4th store in China (2nd, 3rd, 4th in GuangZhou)
  • 2016
    • Received the prime minister's citation at the 17th Grand Prize of Korea Franchisesand was awarded the "Excellent Franchise Four Year in a Row Award" by the Ministry of SMEs and Startups
  • 2017
    • Completed FDD registration in California to start franchise business, Made two franchise agreement for the Boston and Los Angeles area
    • Expect to open the 2nd store in Philippines 
Product
& Services
Competitiveness of products and services
  • A new concept of coffee barthat serves both COFFEE & BAKERY items
  • Provides various coffees, beverages, differentiated bakery menus; develops and releases various menus every season
  • BAY Roasting : Establish the AT Global, our own roasting planet.
Competitiveness in design
  • Unique BI
  • Unique interior design
  • Comfortable and modern interior
Competitiveness in sales and marketing
  • Secure awareness in other countries and promote the brand by sponsoring dramas/movies
Competitiveness in customer service
  • '100 CS system for customer satisfaction' Respond to customers within 100 seconds > Present the resolution within 100 minutes > Establish a system to prevent it from happening again within 100 hours

Signature Menu
  • Iced Cappuccino
  • Mad Velvet Iced Latte
  • Honey Garlic Boogie Bread
  • Mini Honey Bread (green tea)
CountrySouth Korea  South Korea | Asia
RegionalASEAN Economic Community (AEC)
Business type
Total
Investment
Qualification
of investor
Training
& Support
etc.
CompanyAppletree.Co.,Ltd.
ContactBaek, Jin-Sung
AddressWorld Merdian 1-201, Beokkot-ro 254, Geumcheon-Gu, Seoul
Tel.+82-70-4854-3825
Fax.+82-2-856-1157
E-mailclaire@appletreefc.com
Websitewww.coffee-bay.co.kr/
Information as  4 Febuary 2019 
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