Once revered for its succulent Prime Rib, warm bread and bountiful salad bar, Steak and Ale is poised for an epic comeback. Redefined as a 21st Century polished-casual concept, while retaining the signature elements that made it an American classic, the new Steak and Ale will once again set the standard for affordable steakhouses.
Guided and supported by an expert operations and management team, qualified franchisees have the opportunity to generate immediate consumer loyalty by bringing back a beloved restaurant blessed with decades of goodwill and brand equity. The new Steak and Ale, offering a polished casual experience at a casual dining price point, is positioned for phenomenal growth.
The new Steak and Ale offers a contemporary, cost-effective franchise opportunity with a highly recognizable brand. Our stylish prototype features nostalgic touches that harken back to its heyday, while allowing for local-market flexibility. Steak and Ale's revival will be driven by a streamlined operational and supply chain business model, an outstanding menu complemented by craft beers and local wine selections, exceptional people committed to providing impeccable customer service and a company-wide passion for perfection. Guests will be instantly delighted with the refined look, charming atmosphere and one-of-a-kind dining experience of this iconic American restaurant.
Management Training : Steak and Ale, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant.
Grand Opening Support : For the pre-opening of your first Steak and Ale, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening.
On-Going Training : We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members.
Marketing Support : Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development.