Nestled in the heart of the Blue Ridge Mountains, the first Greenberry’s Coffee Co. store opened in Charlottesville, VA in 1992. We opened with the intent of serving the finest selection of specialty coffees, teas and fresh-baked pastries in a warm and inviting atmosphere.
In order to ensure the integrity and quality of the coffee we sold, we knew that we needed to roast our own product. Even today, every batch of coffee we sell is roasted by hand and shipped fresh on a daily basis. Our Master Coffee Roasters view roasting as an art, not a job, and the difference is evident in every cup we sell.
Why are we different?
Artisan, Hand Roasted Coffee
Rich, High End Inviting Atmosphere
Pastries, baked onsite daily
Proprietary Greenberry's Lumpy Scones
Proprietary Drink Recipes
Superior Customer Frequency & Loyalty
23+ Years in Coffee and Café Experience
Scalable Menu Offerings based on Site Size
Roasting & Distribution Franchise Option
Sub-Franchising Rights for Scalable Territories
Comprehensive Training & Opening Program
Product & Services
The Right Products
The finest high quality Arabica beans
Coffee beans purchased from small estates and farms from around the world
Coffee that is roasted in our own facility in order to maintain the highest standards
Managerially and financially qualified corporations, preferably with food and beverage and/or retail experience.
Training & Support
Support & Structure
You provide the desire and ability to learn and apply our techniques and we will provide a proven operating system that works for you. You will receive training and support before, during and after your new business opens. Training sessions will be conducted by skilled store operators with years of store experience and the knowledge and understanding of the day-to-day realities of operating a Greenberry's store.
Our support structure also includes site selection assistance, extensive training, and design and construction assistance. We focus on architecture and design and maintain aesthetics that create a warm, inviting atmosphere in your location. As a franchisee you will benefit from exclusive purchasing arrangements with our vendors and suppliers.
You will be given an Operations Manual, which will become your "co-manager" for guiding you through everyday operating questions. After opening your Greenberry's location, you will receive ongoing consulting in key areas such as marketing, cash-flow analysis, customer relations, and day-to-day operations. You will also receive valuable information and updates for operating your Greenberry's store as well as detailed guidance
The Right Design
Custom designed for the "home away from home" experience
Sustainable materials used when available
Rich hardwood floors and cabinets
Solid wood tables and chairs
The Right Location
Guidance on store location
Attention to demographics, traffic flow, population growth, real estate values, zoning regulations, and existing competition