We are a U.S. based corporation and is the developer and owner of Pho Hoa Noodle Soup in the United States. Pho Hoa Noodle Soup was established in 1983 in San Jose, California, USA as a single store operation. Today our operations spread over North America, Canada and Asia Pacific. Pho Hoa Noodle Soup is currently ranked in the top 400 largest food chain in the United States and the only Vietnamese chain restaurant represented.
During the past decade, Vietnamese cuisine has become a leading Asian cuisine due in part to its high nutritional value, low fat content and low caloric count. Vietnamese cuisine has overtaken Chinese cuisine in popularity as more diners look towards less fat content and fresher alternatives. Recent increase in media coverage has also fueled greater awareness towards the health benefit of Vietnamese cuisine over other Asian style food. From the get go in 1983, Pho Hoa Noodle Soup has successfully introduced the signature item of Vietnamese noodle soup to diners in the United States. As an early pioneer of this cuisine in the U.S. our consumer base has rapidly expanded from core group of Asian consumers to non Asian diners such as Caucasians, African American and Hispanics. Vietnamese noodle soups are now the staples of many Asian diners such as Chinese, Koreans and Japanese.
The rapid expansion and success of Pho Hoa Noodle Soup lies in its signature soup products. Our menu varieties deliver an intense aroma of flavors that can be executed without complicated training and time consuming process. For this reason, Pho Hoa Noodle Soup was able to replicate its success beyond the United States and become a major household brand in Canada and highly competitive Asian cities such as Korea and the Philippines.
As a business investor to the Pho Hoa concept, you should expect an effective and efficient execution of a food concept in your market. With a time tested proven product in hand, the next element of success will be low capital requirement, ease of franchise acquisition and low financial overheads. On operations, short training requirement ease recruitment process and simple kitchen setup translates to low investments and startup time.
Finally, the concept of delivering extreme value to consumers represents the core of our business model. In today's challenging economies around the world, consumer's discretionary income on food is driven by price, value and quality. Pho Hoa Noodle Soup engineers its menu based on these three elements. Simple preparation, utilizing locally available fresh ingredients helps drive value and quality. For a meal under US$5, diners can enjoy freshly prepared hearty meal during all hours of the day. Vietnamese pho has been enjoyed as a breakfast, brunch, lunch, dinner and midnight supper item. This maximizes trading hours potential.