With the video industry’s consistent positive growth rate, the opportunities in the retail side of the business became too attractive and thus, was born Video City. From a strictly Sell Thru chain based solely in SM Malls (the Philippines’ largest retail/commercial/entertainment chain), Video City expanded aggressively into the high margin yet lower cost off mall rental market. This has transformed Video City into one of the largest video retail chains in the country.
From twelve (12) outlets in early 1997, Video City is now the undisputed Philippine market leader with nearly 200 outlets nationwide. This expansion continues to be fueled by an expanding population base, non-stop urbanization driving a new lifestyle, and a middle class consumer base with stable purchasing power.
With this year’s “so close to you” campaign, Video City undoubtedly remains the country’s leading video rental and retail company, continuing its tradition of providing quality entertainment and customer satisfaction nationwide. It is consistently the only video shop that offers high quality and legitimate VCD and DVD titles. Its legitimacy and quality concept embodies the culture of excellence of VIVA.