Wonder Bread opened its first outlet in 2002 located along the EDSA side of Shangrila Plaza in Mandaluyong. It caters to the working class especially to those who, in the morning, are already running late for work, and just had to grab a bite or two in order for them to make it to their workplaces on time.
Wonder Bread continued to develop new baked products that are true to their taste, but are always within the budget of the “masa” crowd. In a year’s time, another branch opened in Cubao. Located near a jeepney terminal, it soon became a hit among the commuting public and has always been a store of choice for “pasalubongs.” Up until now the Cubao outlet has been the highest income earner, counting in the EDSA Central branch located at its 2nd floor Food Court Area.
Inspired by the many inquiries they have been getting about franchising Wonder Bread decided to have their bakery developed into a franchise system. As of now, Wonder Bread is open for retail outlet franchising, and are targeting to open at least 6-10 more outlets each year.