|History||In the early 1980’s, David Briggs, Jr. began evaluating opportunities within the restaurant and bar business. Briggs quickly noted the dislike that most establishments had for frozen drinks, as they were complicated to mix, and they slowed down customer service. Frozen drinks that were available were of inferior quality, limited selection, and premium price. Everything was missing – selection, service, quality and value. Based on this information, Briggs set out to revolutionize the frozen drink business by developing a variety of premium frozen drink products that could be prepared in a consistent manner.|
Fat Tuesday, a sister concept of New Orleans Original Daiquiris, began in 1984 with the opening of the first retail unit in Atlanta, Georgia. Fat Tuesday units generally have fun food items to complement the featured frozen specialty drinks. The Fat Tuesday concept has grown into a national phenomenon with over 20 retail units in nine states servicing such markets as Key West, Phoenix, Austin, Philadelphia, Las Vegas, and Miami, thus proving that the concept is marketable in all types of environments and has few demographic and geographic boundaries. The Fat Tuesday concept has even made its way to Mexico with a flagship store located in exotic Cancun.