Aurelio Andrew S. Marcelo and Carlo Anthony O. Dobles are the brains behind Spoofs Ltd., Inc. In 1991, the company initially introduced a collection of round-neck tees, later on expanding to embrace a wider range of products that include caps, bags, mugs, key chains, etc.
Designer labels that gave birth to a generation of “clothes snobs” have finally been hit with karma courtesy of Spoofs Ltd., Inc.
With humor being one of the Filipino’s stronger points, Spoofs Ltd., Inc. immediately found a niche in the market. In 1994, Spoofs Ltd. began to operate kiosks in SM Megamall, Glorietta and Alabang. Today, they have 10 Spoofs Ltd. and 2 Spoofs Sports outlet in the Metropolis.
The clothing line owned by the young entrepreneurs certainly capitalizes on spoofing. With the proper use of punch lines at the cutting-edge, they discovered a way to pat a golden pot while having fun spooning well-known signature brands.
Suffice to say that the enterprising duo is now reaping the fruits of their labor. Success! Now Spoofs Ltd., Inc. has more than 35 employees. Aside from the efficient Spoofs working force, product quality is another factor that keeps this business tied to success. Quality is a foremost consideration.
The market success of Spoofs Ltd., Inc. can also be attributed to the classic-ness of their designs. Fads fade. Ergo, they take a conscious effort to spoof brands that will not be “in” for a certain period of time but brands with staying power. The surge of innovative ideas just keeps going at Spoofs Ltd., Inc.