A very interesting point and for us a big plus factor is that Filipino often prefer a foreign, western product to a local, especially products from countries such as Germany are very popular. Also noticeable is that especially the younger generation shows a trend to a western lifestyle, which includes eating habits. We just need to observe the all over present fast food culture in the Philippines, which is one of the biggest all over Asia.
We feel that the Philippines readiness for a new and delicious variation of German fast food, “Schatzi’s German Sausage Factory”.
Basically the “Schatzi’s German Sausage Factory” concept is applicable to all age group. Paired with the mentioned top quality it will attract not only people with lower income but also the better earners. Basically the A, B, C, bracket would be our potential target customer.
Franchise Fee: P 350,000.00 including one cart, Trade Name, Site approval, Training, Procurement program, Opening Assistance,
Franchise Agreement is good for 5 years and renewable
Total Investment: P400, 000 to 500,000
Ideal would be the food court in a middle to upper class mall or near the entrance to the supermarket. Also areas with high density of pedestrian traffic such as churches, schools, or hospitals are a good location for “Schatzi’s German Sausage Factory”.
An area of approximately 3 sq.m. would be sufficient to set up an “Schatzi’s German Sausage Factory” food cart.